The correct selling price of a home is the highest price the market will bear. To assist you in determining the correct asking price I have provided you with a comprehensive market analysis of comparable properties that have been recently offered for sale in your neighborhood.

This analysis is based on homes that are as similar to yours as possible. I can only use comparable properties that have actually been offered for sale. Sometimes they are very similar to your property and sometimes they are not as similar as we would want.

This 'Comprehensive' property analysis is divided into two categories:

l. Similar properties that are currently listed
2. Similar properties that have recently sold

By carefully studying the comparable property locations, features, and the terms under which they are offered, we can develop a clear picture of the potential market for your property.

By looking at the properties currently listed, we can see exactly what alternatives a serious buyer has to choose from. We can be certain that we are not under pricing the property.

By looking at similar properties recently sold, we can see what homeowners have actually received over the last few months.
Sales are the best true test of value as they show what a buyer has actually been willing to pay. Sales are a much more accurate indicator of market value than are houses currently listed but as yet unsold.

I have not deliberately inflated the value of your property to make you feel good or to get you to give me the listing - as some other agents occasionally do. Don't pick your agent based on who gives you the highest price. My recommended price is a recommendation. The final pricing decision is yours. I make my recommendation and then I will AGGRESSIVELY market the property at the price YOU choose. I have been a realtor for thirteen years and I still, like all other realtors, occasionally have a property sell at a somewhat higher price than I suggested. You have the final decision making authority. You're the boss! I work for you.