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Internet Marketing Plan

My Internet Marketing Program

The Internet has changed the way real estate business is done in America. People who purchase homes in our area search the Internet as part of their buying process. As a seller you want to take full advantage of this powerful marketing tool. To do that you need a Realtor and an agency who are committed to this technology and who have the expertise to make the Internet work for you. Prudential and I have that expertise and commitment.

The Prudential Real Estate Online Seller Advantagesm Program provides Internet exposure that is not available from any other agency. Prudential online technology and our special relationship with Yahoo! deliver a better way to help sellers gain meaningful Internet exposure - and connect with bona fide buyers.

We will display a Yahoo! sign rider with your exclusive Yahoo! Web ID number on your Prudential Real Estate yard sign. When buyers enter that number in Yahoo! search, the Web ID sends those prospective buyers the property details for your listings on line. The buyer accesses the information about your house directly without having to make any telephone calls.

You will receive email alerts everyday until the property sells. The area real estate information alerts will tell you the number of buyers who searched for homes in your neighborhood, the price changes on properties in your area and the new competing listings. These alerts will also tell you the number of times your property returned in search results, the number of times your property details were viewed and the number of times your property was added to a prospective buyer's portfolio.

I am one of a handful of local Realtors certified by the National Association of Realtors as an e-Pro Internet Professional. All e-PRO Internet Professionals are Realtors who have completed a rigorous certification program and extensive training on how to employ the latest techniques and services of the Internet for your benefit. I have put a lot of energy and resources into Internet marketing so as to give your property maximum Internet exposure. I encourage you to check for yourself. Here is where to look.

www.agentfeldman.com This is my personal web site and it will speak for itself. I have put in the effort and spent the money to make my site one of the most comprehensive and user-friendly real estate agent sites in the state. My site averages almost 4000 visitors per month. Your house would appear, along with my other listings, directly on this web site. I strongly encourage you to visit it.

www.realtor.com, www.homepreviewonline.com, etc. are sites that are designed to help buyers find the house they want. In addition to listing the properties of participating Realtors these sites offer buyers many other services including help with financing and relocation. They are very popular sites with buyers and generate a lot of business throughout the country. I have purchased the most advanced options available to help me successfully market your property. This includes the ability to display multiple photographs and virtual tours of your house. My virtual tours also appear in the www.yahoo.com real estate section.

There is another group of web sites that almost no other Realtor, beside me, uses to market properties. These are sites that are not real estate specific but which have general information about the area and what services are available here i.e. health services, recreation, schools, etc. These are usually the sites that people first come across who are thinking of moving into the area and have put a general search about Amherst into their computer search engine. Some of these sites are: www.amherstguide.com, www.hadleyguide.com, www.deerfieldguide.com, www.sunderlandguide.com, www.belchertownguide.com. While most of these sites do not have the capability of showing specific properties for sale, they do attract a lot of people who will shortly be looking to purchase homes. I have purchased space on these sites because I can have a direct link from them to www.agentfeldman.com which will have your house listed. This provides valuable additional market exposure for your property.

Being one of the very few Realtors in the area who are certified as both an e-Pro Internet Professional and a Certified Residential Specialist (CRS), I combine the expertise of traditional marketing skills with the ability to provide your property maximum Internet exposure. Prudential and I will get the job done.

The Internet buys and SELLS homes!

PARTIAL LIST OF INTERNET SITES UTILIZED

Google.com Homes.com
Yahoo.com BostonCourant.com
Prudential.com BostonMagazine.com
Realtor. com Dailyhomeowner.com
Zillow.com Dealstream.com
Trulia.com Distinctivehomesboston.com
Lycos.com Homefind.com
RealEstate.com Hotpads.com
Homeseekers.com Maprealty.com
RAPV.com PropSmart.com
Masslive.com CyberHomes.com
Massachusetts Real Estate.com Oodle.com
Googlebase.com BobVila.com
Cyberhomes.com HomeGain.com
Realestate.com  

 


SAMPLE YAHOO ACTIVITY REPORT
(Shows Activity on Yahoo.com only. Does not include MLS or Realtor.com, etc.)

Prudential Sawicki Real Estate

Listing Activity Report

Dear John & Mary Homeowner:

The following is an activity report for the Featured Property you listed with Prudential Sawicki Real Estate. To view your property's details online, click the address:

12 Owen Drive, Amherst, MA 01002
(sample of linked page below)

Your Property's Activity Report

The following activity took place through our web presence starting at Yahoo! Real Estate and Prudential.com.

Yesterday:

· Your property was returned in the results of 15 searches.

· Your property was viewed in Search Results 2 times.

In the last week:

· Your property was returned in the results of 78 searches.

· Your property was viewed in Search Results 26 times.

· The Property Details page for your listing was viewed 10 times.

In the last 30 days:

· Your property was returned in the results of 298 searches.

· Your property was viewed in Search Results 103 times.

· The Property Details page for your listing was viewed 28 times.

Overall:

· Your property is presently part of 441 saved searches.

Your listing Property Details views

Competitive Overview

Comparitive Overview
Legend:
- Your Listing - Listings in your area
- New Listing/New Photo - Price/Status
1 - 55 Sheerman Lane, Amherst, MA 01002 - $499,000
2 - 23 Valley Lane, Amherst, MA 01002 - $495,000
3 - Lot 10 Batchelor Street, Granby, MA 01003 - $459,900
4 - 101 Cherry Lane, Amherst, MA 01002 - $439,900
5 - 120 Rolling Ridge Road, Amherst, MA 01002 - $434,000
6 - 71 Cherry Lane, Amherst, MA 01002 - $419,000
7 - 5 Blackberry Lane, Amherst, MA 01002 - $409,900
8 - 768 N Pleasant Street, Amherst, MA 01002 - $399,000
9 - 15 Weaver Circle, Amherst, MA 01002 - $549,900
10 - 16 Sacco Drive, Amherst, MA 01002 - $429,000


Your Area's Activity Report

New Listings
On May 16, 2008, the following properties were listed for sale in your area:

15 Weaver Circle, Amherst, MA 01002
Price: $549,900
Status: New Listing
View the Property Details
15 Weaver Circle, Amherst, MA 01002
Price: $549,900 Status:
New Listing
View the Property Details
 

 

STEVE FELDMAN    (413) 548-9233
Fax (413) 549-2601

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