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Internet Marketing Plan

My Internet Marketing Program

The Internet has changed the way real estate business is done in America. People who purchase homes in our area search the Internet as part of their buying process. As a seller you want to take full advantage of this powerful marketing tool. To do that you need a Realtor and an agency who are committed to this technology and who have the expertise to make the Internet work for you. Prudential and I have that expertise and commitment.

The Prudential Real Estate Online Seller Advantages Program provides Internet exposure that is not available from any other agency. Prudential online technology and our special relationship with Yahoo! and other websites deliver a better way to help sellers gain meaningful Internet exposure - and connect with bona fide buyers.

With Yahoo!, as just one example, we will display a Yahoo! sign rider with your exclusive Yahoo! Web ID number on your Prudential Real Estate yard sign. When buyers enter that number in Yahoo! search, the Web ID sends those prospective buyers the property details for your listings on line. The buyer accesses the information about your house directly without having to make any telephone calls.

You will receive email alerts everyday until the property sells. The area real estate information alerts will tell you the number of buyers who searched for homes in your neighborhood, the price changes on properties in your area and the new competing listings. These alerts will also tell you the number of times your property returned in search results, the number of times your property details were viewed and the number of times your property was added to a prospective buyer's portfolio. (A sample of one of these reports is on a subsequent page.)

I am certified by the National Association of Realtors as an e-Pro Internet Professional. All e-PRO Internet Professionals are Realtors who have completed a rigorous certification program and extensive training on how to employ the latest techniques and services of the Internet for your benefit. I have put a lot of energy and resources into Internet marketing so as to give your property maximum Internet exposure.

www.agentfeldman.com This is my personal web site and it will speak for itself. I have put in the effort and spent the money to make my site one of the most comprehensive and user-friendly real estate agent sites in the state. My site averages almost 4000 visitors per month.

I am an E-Literate RealtorBeing one of the very few Realtors in the area who are certified as both an e-Pro Internet Professional and a Certified Residential Specialist (CRS), I combine the expertise of traditional marketing skills with the ability to provide your property maximum Internet exposure. Prudential and I will get the job done.

The Internet buys and SELLS homes!

The Prudential Real Estate Network

PARTIAL LIST OF INTERNET SITES UTILIZED

Google.com Homes.com
Yahoo.com BostonCourant.com
Prudential.com BostonMagazine.com
Realtor. com Dailyhomeowner.com
Zillow.com Dealstream.com
Trulia.com Distinctivehomesboston.com
Lycos.com Homefind.com
RealEstate.com Hotpads.com
Homeseekers.com Maprealty.com
RAPV.com PropSmart.com
Masslive.com CyberHomes.com
Massachusetts Real Estate.com Oodle.com
Googlebase.com BobVila.com
Cyberhomes.com HomeGain.com
Realestate.com Mlshomefinder.com

 


SAMPLE INTERNET ACTIVITY REPORT
(Shows Activity on Yahoo, Google, Prudential Real Estate, Oodle, Truilia, Cyberhomes, Frontdoor and other selected sites. (Does not include MLS or Realtor.com activity)

Prudential Sawicki Real Estate

Listing Activity Report

Dear Mr. & Mrs. Smith:

The following is an activity report for the Featured Property you listed with Prudential Sawicki Real Estate. To view your property's details online, click the address:

19 America Street, Hadley, MA 01035
Your Property's Activity Report

The following activity took place through our web presence.

Yesterday:
On Prudential Real Estate

• Your property was viewed in Search Results 1 time.

In the last week:
On Prudential Real Estate

  • Your property was returned in the results of 7 searches.
  • Your property was viewed in Search Results 11 times.
  • The Property Details page for your listing was viewed 7 times.

On Trulia

  • Your property was clicked on 2 times to get more information on the Prudential Real Estate site.

In the last 30 days:
On Prudential Real Estate

  • Your property was returned in the results of 55 searches.
  • Your property was viewed in Search Results 66 times.
  • The Property Details page for your listing was viewed 81 times.

On Trulia

  • Your property was viewed in results of 34 searches.
  • The Property Details page for your listing was viewed 7 times.
  • Your property was clicked on 18 times to get more information on the Prudential Real Estate site.

On FrontDoor

  • Your property was clicked on 1 time to get more information on the Prudential Real Estate site.

On Yahoo!

  • Your property was clicked on 9 times to get more information on the Prudential Real Estate site.

On Google Base

  • Your property was clicked on 1 time to get more information on the Prudential Real Estate site.

Overall:
On Trulia

  • Your property was viewed in results of 422 searches.
  • The Property Details page for your listing was viewed 57 times.
  • Your property was clicked on 96 times to get more information on the Prudential Real Estate site.

On Oodle

  • Your property was clicked on 1 time to get more information on the Prudential Real Estate site.

On FrontDoor

  • Your property was clicked on 2 times to get more information on the Prudential Real Estate site.

On CyberHomes

  • Your property was clicked on 4 times to get more information on the Prudential Real Estate site.

On Yahoo!

  • Your property was clicked on 35 times to get more information on the Prudential Real Estate site.

On Google Base

  • Your property was clicked on 3 times to get more information on the Prudential Real Estate site.

Your Listing's Activity Trend

Your Listing's Activity Trend

Your Listing's Activity Trend

Competitive Overview

Competitive Overview
1 - 0 Straits Road, Hatfield, MA 01038 - $350,000
2 - 0 Mountain Road, Hatfield, MA 01038 - $339,000
3 - 41 Breckenridge Road, Hadley, MA 01035 - $329,900
4 - 8 Mill Valley Road, Hadley, MA 01035 - $325,000
5 - 35 Pantry Road, Hatfield, MA 01038 - $324,500
6 - Lot 3 River Drive, Hadley, MA 01035 - $300,000
7 - 3 Quinlan Drive, Hadley, MA 01035 - $299,500
8 - 58 Stockbridge Road, Hadley, MA 01035 - $298,500
9 - 115 Elm Street # 15, Hatfield, MA 01038 - $289,900
10 - 10 Meadowbrook Drive, Hadley, MA 01035 - $274,900


Your Area's Activity Report

Status Changes On December 20, 2008, a status change occurred for the following properties in your area:

149 Depot Road, North Hatfield, MA 01066
Price: $389,900
Status changed from: Extended Listing to: For Sale
View the Property Details
42 Chmura Road, Hadley, MA 01035
Price: $349,900
Status changed from: Under Agreement to: Sold

 

 

 

STEVE FELDMAN    (413) 548-9233
Fax (413) 549-2601

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